Paris has been responsible for many world firsts, and one of these was the launch of the planet's first museum dedicated to advertising, the Musee de la Publicite, in 1999.

The Museum of Publicity displays some of the finest examples of TV, film, posters and radio, in addition to more unusual mediums, providing a constantly amusing and often fascinating insight into the world of advertising.

Jean Nouvel designed the facility itself and it is a reproduction of an outdoor space, replete with streets, courtyards and squares, which often play host to insightful exhibitions and performances.

It is also a state-of-the-art, interactive multimedia library containing a comprehensive archive of exhibitions and important works that will provide people with a thorough history of how advertising has changed over the years.

People looking for things to do in Paris can spend hours exploring some of the iconic images of modern times, compelling designs, photography and wordplay at the Museum of Publicity.