Home > Paris Attractions > Paris Museums > Museum of Publicity

Opened in 1999, the Musée de la Publicité is the world’s first museum dedicated to advertising. Displaying the finest examples from television, film, posters, and radio as well as more unusual mediums, this museum provides a fascinating insight into this modern discipline.

Some of the contemporary world’s most brilliant thinkers and artists have concerned themselves with advertising; huge budgets and research grants have been devoted to it and countless man hours. Whatever your thoughts on the morality of advertising there is no denying that it is a medium that has enormously impacted the modern world.

Designed by Jean Nouvel, the museum is a reproduction of a typical urban environment complete with fake streets, courtyards, and squares, which host temporary exhibitions as befits such a rapidly evolving scene. The square provides access to a state-of-the-art, interactive multimedia library containing a comprehensive archive of the exhibitions and important works.

The Museum of Publicity & Advertising is a very modern, very interesting museum. It contains some of the most enduring and iconic images of our time, compelling design work, photography, and wordplay. It is a reminder that history is playing out all around us and that museums are not simply the preserve of ancient things. Come enjoy this exciting museum with the Paris Pass sightseeing card.